Texas Court of Appeals Confirms BrandFX Body Company’s $2.1 Million Dollar Judgment against Astoria Industries of Iowa

Fort Worth, Texas (April 9, 2010) The Court of Appeals from the second District of Texas has confirmed the $2.1 million dollar judgment in favor of BrandFX Body Company over Astoria Industries of Iowa. The court confirmed Astoria was libel for damages from trade dress infringement, common law misappropriation, and false advertising. Astoria was also ordered to pay all legal costs associated with their appeal.

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Fort Worth, Texas – Brand FX Body Company has announced the acquisition of a 178,000 square foot manufacturing facility on 24 acres in Pocahontas, Iowa. The company expects to begin building its lineup of composite service bodies and pickup-truck Toppers and Inserts there by the fall of 2004.

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Fort Worth, Texas – Brand FX Body Company has added Rolldeck™, a sturdy sliding truck bed, to its already broad product offering. Rolldeck offers a proven 1200 pound load rating – one of the highest in the industry.

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Fort Worth, Texas – Brand FX Body Company has expanded its line of composite Silhouette Contour Bodies™ to include the Silhouette Contour Body™ 60″ CA (cab-to-axle dimension).

The Silhouette Contour Body, part of the Fibre Body™ line of lightweight fiberglass truck bodies, caps, and toppers, is also available in a 40″ CA, and a 56″ CA. Compared to conventional service body designs, the Silhouette provides more enclosed storage space for tools, equipment, and materials. Large door openings afford easy access to stored items, and an ultra-efficient gasket design creates a watertight seal that eliminates the need for drip rails. The contoured sides provide aesthetic appeal while also enhancing the vehicle’s efficiency, maximizing fuel economy.

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BrandFX Body Company is now ISO 9001:2000 Certified. After an extensive evaluation of our manufacturing facilities, functions, products, and services our team has set in place high standards to provide consistent, quality and service for our customers.  We are fully committed to this continual process of review and assessment, and proud of our dedicated employees for their hard work and commitment.  We would like to thank our customers for supporting BrandFX and making it all possible, way to go TEAM!

BrandFX Body Company has developed in collaboration with OEM Designs a new easier opening door handle and latch system for use in its fuel efficient, composite service bodies and line bodies.

The new handle and latch system features an ergonomically designed black thermoplastic pull handle and external faceplate with ample and comfortable access for tough working hands.  Even while wearing gloves, the new handle system is easy to grip, operate, and is tailored for the needs of commercial operators.  The handle  lends added aesthetic appeal to the strong and durable line up of BrandFX truck bodies.

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Texas Truck Equipment Manufacturer Wins $2.1 Million in Trade Dress Infringement/False Advertising Lawsuit Against Competitor

Fort Worth, Texas – Feb. 13, 2008 – On January 15, 2008, a Tarrant County jury vindicated BrandFX’s claims that Astoria Industries of Iowa used unlawful means to compete with BrandFX.  BrandFX alleged that Astoria took impermissible and ultimately unlawful design short-cuts, including the use of BrandFX’s design drawings, to manufacture a knock-off work topper.  BrandFX also alleged that Astoria’s “Dare to Compare” advertisement was nothing more than a smear campaign designed to disparage BrandFX and its products.

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The phrase perfect storm refers to the simultaneous occurrence of events which, individually, would be far less powerful than the result of their chance combination.  So that even a slight change in any one aspect of the contributing event would lessen its overall impact.

If ever there were a “Perfect” time to invest in a greener fleet, it must be now. With high fuel prices forcing top of mind awareness on MPG, fleet managers are turning to product innovations which help improve fuel economy.  This combined with environmental legislation for cleaner air, certainly have caused consideration of alternative solutions in the truck equipment industry.

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